WHAT IS THE MOMENT?

The moment is that lightbulb that goes off in your mind (when you’re buying) or in your prospects mind (in your biz) & everything aligns across your brand, your marketing, your content, your messaging & your offer(s).

It’s a moment of extreme clarity for them about who you are & what you do which creates a magnetic attraction & they feel pulled or called to take that next step.

Depending on WHAT creates The Moment will dictate what that next step looks like. It could be a low ticket workshop, it could be to apply with you 1 to 1 for a multi 5 figure package. It completely depends on the journey they’ve taken & the catalyst for The Moment for them.

The moment is created at the intersection of 3 critical elements.

2 of these things we can directly control…

1 we cannot (however we can influence it through strategy, tactics & business philosophy).

THE MOMENT - GRAPHICALLY

THE FUNNEL TO ENGINEER THE MOMENT: